Redken Blondage Anti Brass Shampoo 300mL

Is this product for you:
• Blonde, highlighted, or grey hair
• Brassy or yellow tones
• Chemically treated or weakened strands
• Salon-fresh tone maintenance
• Colour-treated hair in need of strength and tone correction

Redken Color Extend Blondage Shampoo is a violet-pigmented toning shampoo that gently cleanses while neutralising unwanted brassiness in blonde, highlighted, and grey hair. Powered by Redken’s Triple Acid Protein Complex, it strengthens and nourishes lightened hair, leaving it cooler in tone, brighter in appearance, and softer to the touch. Whether your blonde is icy, silver, or sun-kissed, this shampoo helps keep your colour fresh and vibrant between salon visits.

Why we love it:
✓ Neutralises Brassiness: Ultra-violet pigments tone down yellow and orange hues
✓ Strengthens Blonde Hair: Triple Acid Protein Complex helps fortify fragile, lightened strands
✓ Enhances Shine & Softness: Brightens dull hair while restoring manageability
✓ Salon-Quality Results: Keeps your tone fresh between appointments without compromising hair health

Perfect Pair:
Redken Color Extend Blondage Conditioner – Follow with this toning conditioner for even tone and hydration.
Alternate with the Redken Acidic Bonding Concentrate range for moisture, strength, and overall hair recovery between toning washes.
Toning shampoos should not replace your daily shampoo long-term—rotate with non-toning options to avoid over-toning or dryness.

Who’s it for:
Blonde Hair: Perfect for maintaining a cool, icy tone on natural or coloured blondes
Highlighted Hair: Brightens and balances highlights while strengthening
Grey or Silver Hair: Neutralises yellow for a clean, ashy finish
Chemically Treated or Damaged Hair: Gently strengthens while toning

How to use:

1. Apply to wet hair – Focus on roots and work through to the ends

2. Lather and leave for 3–5 minutes – Let the purple pigments tone

3. Rinse thoroughly – Ensure no residue remains

4. Follow with Redken Color Extend Blondage Conditioner – For best toning and softening results

5. Use 1–2 times per week – Alternate with a non-toning shampoo as needed

What’s inside:
Ultra-Violet Pigments: Instantly tone brassy and yellow tones
Triple Acid Protein Complex: Strengthens, repairs, and protects weakened strands
Citric Acid: Helps maintain hair pH and balance
Amino Acids & Wheat Protein: Restore softness and nourish blonde hair

Tip:
For a stronger toning effect, leave the shampoo on for up to 5 minutes. Start with less time if your hair is very light or porous. To prevent over-toning or dryness, alternate with a hydrating, non-toning shampoo like Redken Acidic Bonding Shampoo, and always follow with a conditioner or mask tailored to your hair’s needs.