Redken Acidic Bonding Concentrate Shampoo 300mL

Is this product for you:
• Damaged or over-processed hair
• Colour-treated or chemically treated strands
• Dry, brittle, or weak hair
• Heat-styled hair
• All hair types and textures

Redken Acidic Bonding Concentrate Shampoo is a highly concentrated, sulphate-free formula designed to strengthen, repair, and protect compromised hair. Powered by Redken’s Acidic Bonding Complex, this professional-grade shampoo reinforces weakened hair bonds, restores hydration, and helps prevent colour fade. With a low pH formula, it seals the cuticle, smooths the hair surface, and supports long-term hair health—leaving it softer, shinier, and more resilient after every wash.

Why we love it:
✓ Strengthens & Repairs: Reinforces hair structure to reduce breakage
✓ Deeply Nourishing: Delivers hydration for improved softness and manageability
✓ Protects Colour: Helps maintain vibrancy and prevent fading
✓ Sulphate-Free Formula: Gently cleanses without stripping moisture
✓ pH-Balanced Care: Supports a healthy hair and scalp environment

Perfect Pair:
Redken Acidic Bonding Concentrate Conditioner and Leave-In Treatment – Use together for a complete repair system that hydrates, strengthens, and protects from heat and environmental damage

Who’s it for:
Damaged or Over-Processed Hair: Restores strength to hair affected by heat styling, colouring, or chemical treatments
Dry & Brittle Hair: Replenishes moisture and elasticity for softer results
Colour-Treated Hair: Preserves tone and prevents fading and dullness
All Hair Types & Textures: Safe and effective on fine, medium, or thick hair

How to use:

1. Apply to wet hair – Massage into the scalp and work through to the ends

2. Lather and rinse – Ensure a thorough cleanse

3. Follow with Acidic Bonding Conditioner – For enhanced hydration and repair

4. Use regularly – Incorporate into your routine for long-term strength and resilience

What’s inside:
Acidic Bonding Complex: Strengthens internal hair bonds
Citric Acid: Reinforces weakened strands to prevent breakage
Moisturising Agents: Nourish and hydrate for improved texture and softness

Tip:
For severely damaged hair, let the shampoo sit for 1–2 minutes before rinsing to allow deeper penetration and bond strengthening. Always follow with a conditioner and finish with a heat protectant before styling.