Pureology Strength Cure Shampoo 266mL

Is this product for you?
• Damaged, brittle, or over-processed hair
• Colour-treated strands
• Breakage-prone or chemically-treated hair
• Needs strength + repair
• Loves a luxe, sulphate-free lather

Pureology Strength Cure Shampoo is a rich, fortifying formula that gently cleanses and strengthens damaged, colour-treated hair. Infused with plant-based proteins and antioxidant-rich ingredients, it works from root to tip to repair, protect, and restore softness and shine—while preserving colour vibrancy.

Why we love it:
✔️ Strengthens – Helps restore damaged and brittle hair from within
✔️ Protects Colour – Keeps colour vibrant, fresh, and long-lasting
✔️ Vegan Formula – 100% vegan and cruelty-free
✔️ Luxe Lather – Creates a rich foam without harsh sulphates
✔️ Signature Scent – Aromatic blend of raspberry, peach, and water flowers

Perfect Pair:
Pureology Strength Cure Conditioner – Follow with this deeply nourishing conditioner to lock in moisture, reinforce strength, and leave hair silky smooth

Who’s it for:
Colour-Treated Hair – Protects and prolongs vibrancy
Damaged Hair – Ideal for chemically-treated or heat-styled strands
Breakage-Prone Hair – Strengthens weak areas and reduces snapping
All Hair Types – Works on fine to thick textures needing repair

How to use:

1. Apply a small amount to wet hair

2. Massage into a rich lather from scalp to ends

3. Rinse thoroughly and repeat if needed

4. Follow with Strength Cure Conditioner for best results

What’s inside:
A powerful blend of keravis (plant-based protein) and astaxanthin (antioxidant) to help repair, protect, and fortify strands. Sulphate-free cleansing ensures colour stays vibrant while hair feels clean, soft, and stronger.

Tip:
For complete care, follow with Strength Cure Conditioner and finish with Pureology Color Fanatic Multi-Purpose Spray to boost softness, shine, and manageability.