Pureology Strength Cure Blonde Purple Shampoo 266mL

Is this product for you:
• Blonde, silver, or highlighted hair
• Brassy or yellow tones
• Colour-treated hair
• Dry or sensitised strands
• Sulphate-free, salon-quality care

Pureology Strength Cure Blonde Purple Shampoo is your go-to solution for keeping blonde and silver tones cool, fresh, and luminous. This salon-quality, 100% vegan formula is infused with blue-violet pigments to neutralise brassiness while Pureology’s exclusive AntiFade Complex® protects colour vibrancy. Sulphate-free and enriched with nourishing botanicals, this shampoo strengthens, softens, and revitalises your hair with every wash—leaving it looking salon-fresh between visits.

Why we love it:
✓ Neutralises Brassiness: Blue-violet pigments tone down unwanted yellow and warm tones
✓ Sulphate-Free Formula: Gently cleanses without stripping colour or moisture
✓ AntiFade Complex®: Protects and extends the life of your colour-treated hair
✓ Strengthens & Softens: Helps reduce breakage and improves manageability
✓ 100% Vegan: A kind, high-performance formula for your hair and the planet

Perfect Pair:
Pureology Strength Cure Blonde Conditioner – The ideal match to enhance tone, restore strength, and boost moisture after shampooing.
Alternatively, pair with any Pureology conditioner that suits your hair’s needs—whether it’s volume, hydration, or smoothing.

We don’t recommend using a toning shampoo as your only cleanser—alternate with your regular shampoo to avoid overtone or dryness.

Who’s it for:
Blondes, Silvers & Highlights: Maintains a fresh, cool-toned finish
Brassy or Yellow Tones: Visibly corrects warmth for a cleaner blonde
Colour-Treated Hair: Safe and gentle for preserving salon colour
Dry or Damaged Hair: Strengthens and nourishes while toning

How to use:

1. Apply a small amount to wet hair – Focus on areas most in need of toning

2. Lather and leave on for 1–5 minutes – Adjust time depending on desired toning intensity

3. Rinse thoroughly – Ensure all pigment is removed

4. Follow with Pureology Strength Cure Blonde Conditioner – Or your preferred Pureology conditioner for added softness and strength

5. Use 1–2 times per week or as needed – Alternate with a non-toning shampoo

What’s inside:
Purple Pigments: Target yellow and brassy tones for cooler results
Keravis Protein: Strengthens and fortifies hair to reduce breakage
Jojoba, Green Tea & Sage: Hydrate, condition, and protect
AntiFade Complex®: Seals in colour and enhances shine

Tip:
For more intense toning, leave the shampoo on for a few extra minutes before rinsing. Always follow with a hydrating conditioner to maintain softness and shine—especially if your hair is colour-treated or lightened.