Pureology Hydrate Hair Treatment Mask 250mL

Is this product for you?
• Dry, dehydrated or rough-feeling hair
• Colour-treated hair needing extra moisture and protection
• Hair that tangles easily or feels difficult to manage
• Want deeper hydration than your everyday conditioner
• Hair needing softness, shine and a weekly reset

Pureology Hydrate Hair Treatment Mask is a rich, deeply hydrating weekly treatment designed to give dry and colour-treated hair up to 72 hours of moisture. This concentrated mask instantly detangles, nourishes and softens while helping to smooth the hair cuticle and restore shine. Think of it as your once-a-week upgrade from conditioner when your hair is feeling extra thirsty.

Why we love it:
✔️ 72-Hour Hydration – Delivers long-lasting moisture to dry, thirsty strands
✔️ Deep Nourishment – More concentrated than your everyday conditioner
✔️ Instant Detangling – Helps soften knots and improve manageability
✔️ Softness & Shine – Leaves hair smoother, softer and noticeably glossier
✔️ Colour Protection – AntiFade Complex® helps protect colour vibrancy
✔️ 100% Vegan – ZeroSulfate® formula made without sulfates, parabens or mineral oils

Perfect Pair:
Start with Pureology Hydrate Shampoo, then alternate with your regular conditioner for the Hydrate Hair Treatment Mask. Finish with Pureology Hydrate Glow Catcher Hair Oil for extra hydration, shine, frizz control and heat protection.

Who’s it for:
Dry & Dehydrated Hair – Replenishes moisture and helps restore softness
Colour-Treated Hair – Deeply conditions while helping protect colour vibrancy
Rough or Dull Hair – Smooths the cuticle and boosts shine
Tangle-Prone Hair – Provides slip to make detangling easier
Hair Needing Extra TLC – Ideal when your everyday conditioner just isn’t quite cutting it

How to use:

1. Shampoo your hair and gently remove excess water
2. Apply to clean, damp hair, focusing on the mid-lengths and ends
3. Leave on for at least 5 minutes
4. Rinse thoroughly
5. Alternate use with your regular conditioner

What’s inside:
Formulated with Camellia Seed Oil to deliver moisture, softness and shine, plus Vitamin B5 (Panthenol) to help seal the hair cuticle and lock in hydration. Pureology’s patented AntiFade Complex® helps protect colour vibrancy while keeping hair looking healthy and radiant.

Finished with the signature Hydrate fragrance of Patchouli, Lavender & Bergamot.

Tip:
Give your mask the best chance to work by squeezing excess water from your hair before applying. If your hair is dripping wet, you’re essentially diluting all that goodness. Apply through your mid-lengths and ends, leave it alone for five minutes, then rinse for ridiculously soft hair.