L'Oréal Professionnel Metal Detox Shampoo 300mL

Is this product for you:
• Blonde or colour-treated hair
• Damaged, dull, or brittle strands
• Exposure to hard or chlorinated water
• Swimmers
• All hair types and textures

L'Oréal Professionnel Metal Detox Shampoo is a sulphate-free, professional-grade cleanser that detoxifies the hair fibre by neutralising harmful metal particles found in water. These metals weaken the hair structure, causing dullness, breakage, and colour distortion—especially in blonde and colour-treated hair. This shampoo gently removes buildup while preserving moisture and protecting the hair’s strength and vibrancy from the first wash.

Why we love it:
✓ Removes Metal Buildup: Detoxifies hair to prevent damage and colour shifts
✓ Protects Blonde & Colour-Treated Hair: Helps avoid brassiness, dullness, and premature fading
✓ Sulphate-Free Formula: Gently cleanses without stripping essential hydration
✓ Strengthens Hair Structure: Reduces breakage caused by metal oxidation
✓ Enhances Shine & Softness: Leaves hair feeling healthy, smooth, and radiant
✓ Salon-Level Results: In-salon Metal Detox treatments significantly reduce breakage post-lightening, improving colour results and condition

Perfect Pair:
L'Oréal Metal Detox Mask – Follow with this nourishing mask to deeply condition and shield hair from future metal exposure. Use together as part of your complete detox routine.

Who’s it for:
Blonde, Highlighted, or Colour-Treated Hair: Maintains tone, prevents brassiness, and supports colour longevity
Weak, Damaged, or Brittle Hair: Strengthens hair fibre compromised by metal exposure
Anyone in Hard Water Areas: Neutralises metals absorbed through daily washing
Swimmers: Removes copper, iron, and chlorine to prevent green tones and dryness
All Hair Types: Works across fine, medium, and thick textures

Why metals damage hair:
• Copper binds to proteins and can turn blonde hair green
• Oxidation weakens the hair, increasing breakage and frizz
• Chlorine + metals strip moisture, leaving hair dry and brittle
• Accelerates colour fading, especially in blondes and highlights

Why Metal Detox is essential for swimmers:
Swimmers’ hair absorbs metals like copper and iron from chlorinated and hard water. This leads to dryness, discolouration, and damage. Metal Detox helps remove these metals and restores softness, shine, and strength.

How Metal Detox helps:
✓ Eliminates metal buildup before it causes damage
✓ Strengthens and hydrates, leaving hair softer and more resilient
✓ Protects colour, preserving vibrancy and preventing green or brassy tones

How to use:

1. Apply to wet hair – Massage a small amount into the scalp and lengths

2. Lather thoroughly – Work into a rich foam to cleanse and detoxify

3. Rinse well – Ensure all product is rinsed out completely

4. Follow with Metal Detox Mask – For best results, use in combination with the mask to nourish and protect

What’s inside:
Glicoamine: Patented molecule that neutralises metal particles and prevents colour distortion
Gentle Cleansing Agents: Effectively remove impurities while maintaining moisture balance

Tip:
For maximum colour protection and stronger hair, use this shampoo before and after every colour service. It’s especially important for blondes and swimmers looking to prevent brassiness and breakage.