L'Oréal Professionnel Metal Detox Mask 250mL

Is this product for you:
• Blonde or colour-treated hair
• Hair prone to brassiness or breakage
• Frequent swimmers
• Damaged or over-processed hair
• All hair types and textures

L'Oréal Professionnel Metal Detox Mask is an intensive, deep-conditioning treatment formulated to protect, strengthen, and nourish hair after exposure to metals. Infused with Glicoamine, it works to neutralise metal particles inside the hair fibre, helping prevent breakage, brassiness, and colour fade—especially in blonde and colour-treated hair.

Blonde hair is particularly vulnerable to metal buildup, which can accelerate oxidation during lightening and colouring. This leads to weakened hair fibres, increased breakage, and brassy tones. This rich, creamy mask helps eliminate these risks while restoring softness, smoothness, and shine.

Why we love it:
✓ Deeply Nourishes & Repairs: Replenishes moisture for stronger, healthier hair
✓ Shields Against Metal Buildup: Helps prevent ongoing exposure from water and the environment
✓ Protects Blonde & Colour-Treated Hair: Minimises breakage and unwanted brassiness
✓ Enhances Colour Longevity: Helps preserve vibrancy and reduce fading
✓ Lightweight, Non-Greasy Formula: Hydrates without weighing hair down
✓ Salon-Level Results: In-salon Metal Detox services dramatically reduce breakage post-lightening, leaving hair brighter and softer

Perfect Pair:
L'Oréal Metal Detox Shampoo – Use first to remove metal deposits from the hair fibre. Follow with the Metal Detox Mask to restore strength, softness, and lasting colour protection.

Who’s it for:
Blonde, Highlighted, or Colour-Treated Hair: Maintains vibrancy and prevents brassiness
Weak or Damaged Hair: Strengthens and hydrates to reduce breakage caused by metal exposure
Frizz-Prone Hair: Smooths and softens for improved manageability
All Hair Types and Textures: Safe and effective on fine, medium, and thick hair

Why metals damage hair:
• Copper binds to proteins and can turn blonde hair green
• Oxidation weakens the hair structure, increasing breakage
• Chlorine and metals strip moisture, leaving hair dry and brittle
• Speeds up colour fading and brassiness

Why Metal Detox is essential for swimmers:
Swimmers absorb metal particles like copper and iron from pool and hard water, which causes dryness, breakage, green tones, and discolouration. Regular use of Metal Detox removes these metals and keeps hair healthy, soft, and protected.

How Metal Detox helps:
✓ Eliminates metal buildup before it causes damage
✓ Strengthens and hydrates, restoring softness and manageability
✓ Protects colour, keeping blonde tones vibrant and long-lasting

How to use:

1. Apply to damp hair – After shampooing with Metal Detox Shampoo, apply the mask evenly through mid-lengths and ends

2. Leave for 3–5 minutes – Let the formula deeply penetrate the hair fibre

3. Rinse thoroughly – Ensure no residue is left behind

4. Use 1–2 times per week – Adjust based on your hair’s condition and exposure to metals

What’s inside:
Glicoamine: Patented molecule that neutralises metal deposits inside the hair fibre
Hydrating & Conditioning Agents: Restore softness, strength, and shine

Tip:
For maximum protection, use the Metal Detox Mask both before and after colour or lightening services. Always pair with Metal Detox Shampoo to optimise results and prevent damage from metals in water.