KEVIN.MURPHY Rough.Rider Strong Hold Clay 100g

Is this product for you?
• Short or textured hairstyles
• Hair needing strong hold and structure
• Lovers of matte, gritty texture
• Anyone wanting bold, defined styling that lasts

KEVIN.MURPHY ROUGH.RIDER
Create bold texture and lasting definition with ROUGH.RIDER — a strong-hold styling clay designed to deliver gritty texture, structured shape, and a matte finish with serious staying power. Perfect for sculpting short or textured styles, this mouldable clay helps define and hold hair in place while antioxidant-rich ingredients support hair strength and help smooth rough ends.

Why we love it:
✔️ Strong Hold – Keeps styles locked in place all day
✔️ Matte Texture – Delivers gritty, lived-in definition without shine
✔️ Adds Structure & Separation – Perfect for bold, textured styling
✔️ Strengthens Hair – Helps support healthier-looking strands while styling
✔️ Reworkable Finish – Flexible enough to reshape throughout the day

Perfect Pair:
Use alongside KEVIN.MURPHY texture sprays or finishing products for added definition, hold, and lived-in styling.

Who’s it for:
✔️ Short, textured, or choppy hairstyles
✔️ Anyone wanting matte texture with strong hold
✔️ Hair needing definition, separation, and long-lasting control

How to use:

1. Scoop a small amount onto fingertips
2. Rub thoroughly between palms to warm the product
3. Apply evenly through damp or dry hair
4. Shape and define hair as desired
5. Add extra product for stronger texture and hold if needed

What’s inside:
Strong styling agents create lasting hold and gritty texture while antioxidant-rich ingredients help strengthen the hair and smooth rough or split ends. The matte clay formula delivers definition without greasiness or stiffness.

Tips from Us:
✔️ Use on dry hair for maximum matte texture and separation.
✔️ Start with a small amount — this clay is strong, and a little goes a long way for bold texture and hold.