ELEVEN Keep My Colour Blonde Shampoo 300mL

Is this product for you?
• You’re blonde (natural or coloured) and want to banish brassiness
• You’re a brunette wanting to soften unwanted warm tones
• You need strength and hydration as well as toning
• You want a blue-based shampoo to enhance cool tones
• You love lightweight volume alongside toning benefits

ELEVEN Keep My Colour Blonde Shampoo – Watermelon Fragrance
Meet your new blonde bestie! Keep My Colour Blonde Shampoo is a toning shampoo with a blue base and Violet 2 pigment to neutralise brassiness and enhance cooler blonde shades. Enriched with soy proteins and natural extracts, it strengthens, conditions, and adds volume—so your hair feels nourished as well as beautifully toned. Bonus: brunettes wanting to mute warm tones can use it too!

Why you’ll love it:
✔️ Counteracts brassiness and yellow tones
✔️ Enhances cooler blonde shades and shine
✔️ Strengthens with soy protein for healthier strands
✔️ Adds lightweight volume and body
✔️ Nourishes while toning—no dry, straw-like feel

Who’s it for:
✔️ Natural or coloured blondes wanting to keep their tone fresh
✔️ Brunettes looking to reduce warmth in their colour
✔️ Fine hair needing both tone correction and volume
✔️ Anyone tired of dull, brassy results after colouring

How to use:

1. Apply to wet hair.

2. Lather evenly from roots to ends.

3. Rinse thoroughly.

4. Repeat as required (use as your second shampoo for best results).

Perfect Pair:
Match with a conditioner suited to your hair type—hydrating for dry ends, lightweight for finer hair, or strengthening for damaged blondes.

What’s inside:
Blue Base + Violet 2 Pigment – Neutralises brassy tones
Soy Protein – Strengthens and adds volume
Natural Extracts – Hydrate and condition

Tips from Us:
✔️ Purple/blue shampoos should always be your second shampoo—start with a cleansing or hair-type specific shampoo first.
✔️ Don’t overuse toning shampoos; too much purple/blue can make blonde dull.
✔️ Alternate with hydration shampoos to keep your blonde glossy and healthy.