Fun Fact: Your Hair & Beauty Products Have an Expiry Date!
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Fun Fact: Your Hair & Beauty Products Have an Expiry Date!
Did you know that your favourite shampoo, conditioner, or styling cream doesn’t last forever?
Just like food, beauty and haircare products come with a shelf life — typically around 12 to 18 months once opened.
How to Check
It’s easy to find out!
Flip your product over and look for a little open jar symbol (called the PAO – Period After Opening). You’ll see something like "12M" or "18M" inside — that’s how many months it stays fresh after you open it.
Next time you’re in your bathroom or beauty shelf, have a peek!
What Happens to Products Over Time?
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Ingredients break down – Active ingredients lose their magic, meaning your product might not work as well.
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Texture and smell change – That rich conditioner could go runny, thick, or smell a little… off.
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Bacteria can creep in – Especially with products stored in humid areas like bathrooms.
Not so glam, right?
Why Didn't You Finish It?
If you’re finding half-used bottles everywhere (guilty), ask yourself:
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Did you truly love it?
A product you adore gets used up fast! -
Was it right for you?
Maybe it didn't suit your hair type or didn’t give you that “wow” feeling. -
Did you forget about it?
Out of sight, out of mind — keeping your faves in easy reach helps!
What To Do Moving Forward
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Use your products mindfully – If you love it, use it regularly! If not, maybe it’s time to donate unopened products or declutter.
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Only open when you’re ready – Try not to have too many similar products open at once.
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Store them well – Keep lids closed tightly and store in a cool, dry spot to help them last longer.
The Bottom Line
Products are designed to help you feel your best — when they’re fresh and working at their full potential.
So check those labels, declutter your stash, and treat yourself to products you really love and will actually use.
✨ Fresh products = Fresh results. Always. ✨
Follow our page @experthair.hq and @elluca.hair