{"product_id":"pureology-hydrate-hair-treatment-mask-250ml","title":"Pureology Hydrate Hair Treatment Mask 250mL","description":"\u003cblockquote\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003eIs this product for you?\u003c\/strong\u003e\u003cbr\u003e• Dry, dehydrated or rough-feeling hair\u003cbr\u003e• Colour-treated hair needing extra moisture and protection\u003cbr\u003e• Hair that tangles easily or feels difficult to manage\u003cbr\u003e• Want deeper hydration than your everyday conditioner\u003cbr\u003e• Hair needing softness, shine and a weekly reset\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp class=\"isSelectedEnd\"\u003ePureology Hydrate Hair Treatment Mask is a rich, deeply hydrating weekly treatment designed to give dry and colour-treated hair up to 72 hours of moisture. This concentrated mask instantly detangles, nourishes and softens while helping to smooth the hair cuticle and restore shine. Think of it as your once-a-week upgrade from conditioner when your hair is feeling extra thirsty.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWhy we love it:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e✔️ \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e72-Hour Hydration\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Delivers long-lasting moisture to dry, thirsty strands\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✔️ \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDeep Nourishment\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – More concentrated than your everyday conditioner\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✔️ \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eInstant Detangling\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Helps soften knots and improve manageability\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✔️ \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSoftness \u0026amp; Shine\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Leaves hair smoother, softer and noticeably glossier\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✔️ \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eColour Protection\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – AntiFade Complex® helps protect colour vibrancy\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✔️ \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e100% Vegan\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – ZeroSulfate® formula made without sulfates, parabens or mineral oils\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003ePerfect Pair:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eStart with \u003ca href=\"https:\/\/elluca.online\/products\/pureology-hydrate-shampoo-266ml?_pos=2\u0026amp;_sid=fbc4b4c8f\u0026amp;_ss=r\"\u003ePureology Hydrate Shampoo\u003c\/a\u003e, then alternate with your regular conditioner for the Hydrate Hair Treatment Mask. Finish with \u003ca href=\"https:\/\/elluca.online\/products\/pureology-hydrate-glow-catcher-hair-oil-50ml?_pos=10\u0026amp;_sid=bc7733845\u0026amp;_ss=r\"\u003ePureology Hydrate Glow Catcher Hair Oil\u003c\/a\u003e for extra hydration, shine, frizz control and heat protection.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWho’s it for:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eDry \u0026amp; Dehydrated Hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Replenishes moisture and helps restore softness\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour-Treated Hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Deeply conditions while helping protect colour vibrancy\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eRough or Dull Hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Smooths the cuticle and boosts shine\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTangle-Prone Hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Provides slip to make detangling easier\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHair Needing Extra TLC\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Ideal when your everyday conditioner just isn’t quite cutting it\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHow to use:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003eShampoo your hair and gently remove excess water\u003c\/li\u003e\n\u003cli\u003eApply to clean, damp hair, focusing on the mid-lengths and ends\u003c\/li\u003e\n\u003cli\u003eLeave on for at least 5 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly\u003c\/li\u003e\n\u003cli\u003eAlternate use with your regular conditioner\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWhat’s inside:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eFormulated with Camellia Seed Oil to deliver moisture, softness and shine, plus Vitamin B5 (Panthenol) to help seal the hair cuticle and lock in hydration. Pureology’s patented AntiFade Complex® helps protect colour vibrancy while keeping hair looking healthy and radiant.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eFinished with the signature Hydrate fragrance of Patchouli, Lavender \u0026amp; Bergamot.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eTip:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eGive your mask the best chance to work by squeezing excess water from your hair before applying. If your hair is dripping wet, you’re essentially diluting all that goodness. Apply through your mid-lengths and ends, leave it alone for five minutes, then rinse for ridiculously soft hair.\u003c\/p\u003e","brand":"Elluca","offers":[{"title":"Default Title","offer_id":43714363818051,"sku":null,"price":64.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/1250\/1827\/files\/Pureology-2025-Ecom-ATF-Hydrate-Treatment-Mask-1_Packshot.webp?v=1787702561","url":"https:\/\/elluca.online\/products\/pureology-hydrate-hair-treatment-mask-250ml","provider":"Elluca","version":"1.0","type":"link"}