{"product_id":"kevin-murphy-rough-rider-strong-hold-clay-100g","title":"KEVIN.MURPHY Rough.Rider Strong Hold Clay 100g","description":"\u003cblockquote\u003e\n\u003cp data-start=\"0\" data-end=\"190\"\u003e\u003cstrong\u003eIs this product for you?\u003c\/strong\u003e\u003cbr data-start=\"24\" data-end=\"27\"\u003e• Short or textured hairstyles\u003cbr data-start=\"57\" data-end=\"60\"\u003e• Hair needing strong hold and structure\u003cbr data-start=\"100\" data-end=\"103\"\u003e• Lovers of matte, gritty texture\u003cbr data-start=\"136\" data-end=\"139\"\u003e• Anyone wanting bold, defined styling that lasts\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp data-start=\"192\" data-end=\"597\"\u003e\u003cstrong\u003eKEVIN.MURPHY ROUGH.RIDER\u003c\/strong\u003e\u003cbr data-start=\"216\" data-end=\"219\"\u003eCreate bold texture and lasting definition with ROUGH.RIDER — a strong-hold styling clay designed to deliver gritty texture, structured shape, and a matte finish with serious staying power. Perfect for sculpting short or textured styles, this mouldable clay helps define and hold hair in place while antioxidant-rich ingredients support hair strength and help smooth rough ends.\u003c\/p\u003e\n\u003cp data-start=\"599\" data-end=\"963\"\u003e\u003cstrong\u003eWhy we love it:\u003c\/strong\u003e\u003cbr data-start=\"614\" data-end=\"617\"\u003e✔️ Strong Hold – Keeps styles locked in place all day\u003cbr data-start=\"670\" data-end=\"673\"\u003e✔️ Matte Texture – Delivers gritty, lived-in definition without shine\u003cbr data-start=\"742\" data-end=\"745\"\u003e✔️ Adds Structure \u0026amp; Separation – Perfect for bold, textured styling\u003cbr data-start=\"812\" data-end=\"815\"\u003e✔️ Strengthens Hair – Helps support healthier-looking strands while styling\u003cbr data-start=\"890\" data-end=\"893\"\u003e✔️ Reworkable Finish – Flexible enough to reshape throughout the day\u003c\/p\u003e\n\u003cp data-start=\"965\" data-end=\"1094\"\u003e\u003cstrong\u003ePerfect Pair:\u003c\/strong\u003e\u003cbr data-start=\"978\" data-end=\"981\"\u003eUse alongside KEVIN.MURPHY texture sprays or finishing products for added definition, hold, and lived-in styling.\u003c\/p\u003e\n\u003cp data-start=\"1096\" data-end=\"1272\"\u003e\u003cstrong\u003eWho’s it for:\u003c\/strong\u003e\u003cbr data-start=\"1109\" data-end=\"1112\"\u003e✔️ Short, textured, or choppy hairstyles\u003cbr data-start=\"1152\" data-end=\"1155\"\u003e✔️ Anyone wanting matte texture with strong hold\u003cbr data-start=\"1203\" data-end=\"1206\"\u003e✔️ Hair needing definition, separation, and long-lasting control\u003c\/p\u003e\n\u003cp data-start=\"1274\" data-end=\"1287\"\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col data-start=\"1289\" data-end=\"1528\"\u003e\n\u003cli data-section-id=\"10yhsf1\" data-start=\"1289\" data-end=\"1330\"\u003eScoop a small amount onto fingertips\u003c\/li\u003e\n\u003cli data-section-id=\"q0v4k4\" data-start=\"1331\" data-end=\"1384\"\u003eRub thoroughly between palms to warm the product\u003c\/li\u003e\n\u003cli data-section-id=\"7tj6oy\" data-start=\"1385\" data-end=\"1427\"\u003eApply evenly through damp or dry hair\u003c\/li\u003e\n\u003cli data-section-id=\"iftpue\" data-start=\"1428\" data-end=\"1465\"\u003eShape and define hair as desired\u003c\/li\u003e\n\u003cli data-section-id=\"1uah6i6\" data-start=\"1466\" data-end=\"1528\"\u003eAdd extra product for stronger texture and hold if needed\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"1530\" data-end=\"1775\"\u003e\u003cstrong\u003eWhat’s inside:\u003c\/strong\u003e\u003cbr data-start=\"1544\" data-end=\"1547\"\u003eStrong styling agents create lasting hold and gritty texture while antioxidant-rich ingredients help strengthen the hair and smooth rough or split ends. The matte clay formula delivers definition without greasiness or stiffness.\u003c\/p\u003e\n\u003cp data-start=\"1777\" data-end=\"1963\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eTips from Us:\u003c\/strong\u003e\u003cbr data-start=\"1790\" data-end=\"1793\"\u003e✔️ Use on dry hair for maximum matte texture and separation.\u003cbr data-start=\"1853\" data-end=\"1856\"\u003e✔️ Start with a small amount — this clay is strong, and a little goes a long way for bold texture and hold.\u003c\/p\u003e","brand":"Elluca","offers":[{"title":"Default Title","offer_id":43272163065923,"sku":null,"price":51.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/1250\/1827\/files\/large-ROUGH-RIDER_100G.webp?v=1778813868","url":"https:\/\/elluca.online\/products\/kevin-murphy-rough-rider-strong-hold-clay-100g","provider":"Elluca","version":"1.0","type":"link"}