{"product_id":"kevin-murphy-maxi-wash-250ml","title":"KEVIN.MURPHY Maxi.Wash 250mL","description":"\u003cblockquote\u003e\n\u003cp data-start=\"0\" data-end=\"170\"\u003e\u003cstrong\u003eIs this product for you?\u003c\/strong\u003e\u003cbr data-start=\"24\" data-end=\"27\"\u003e• Hair with product or mineral build-up\u003cbr data-start=\"66\" data-end=\"69\"\u003e• Oily or congested scalps\u003cbr data-start=\"95\" data-end=\"98\"\u003e• Swimmers or hard water exposure\u003cbr data-start=\"131\" data-end=\"134\"\u003e• Anyone needing a deep hair detox\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp data-start=\"172\" data-end=\"682\"\u003e\u003cstrong\u003eKEVIN.MURPHY MAXI.WASH\u003c\/strong\u003e\u003cbr data-start=\"194\" data-end=\"197\"\u003eGive your hair the ultimate fresh start with MAXI.WASH — a detoxifying shampoo designed to remove stubborn product build-up, excess oils, and unwanted minerals without stripping the hair. Powered by fruit-derived AHA’s and soothing essential oils, this clarifying cleanser deeply purifies the scalp and hair while helping restore balance, shine, and freshness. Hair feels lighter, cleaner, and perfectly prepped to absorb the benefits of your favourite treatments and styling products.\u003c\/p\u003e\n\u003cp data-start=\"684\" data-end=\"1078\"\u003e\u003cstrong\u003eWhy we love it:\u003c\/strong\u003e\u003cbr data-start=\"699\" data-end=\"702\"\u003e✔️ Deep Detox Cleanse – Removes product, oil, and mineral build-up\u003cbr data-start=\"768\" data-end=\"771\"\u003e✔️ Refreshes the Scalp – Helps stimulate and rebalance congested scalps\u003cbr data-start=\"842\" data-end=\"845\"\u003e✔️ Brightens Hair – Leaves hair feeling lighter, fresher, and shinier\u003cbr data-start=\"914\" data-end=\"917\"\u003e✔️ Perfect Pre-Treatment Wash – Helps hair better absorb masks and treatments\u003cbr data-start=\"994\" data-end=\"997\"\u003e✔️ Colour-Safe Detox – Sulphate-free, paraben-free, and gentle on coloured hair\u003c\/p\u003e\n\u003cp data-start=\"1080\" data-end=\"1230\"\u003e\u003cstrong\u003ePerfect Pair:\u003c\/strong\u003e\u003cbr data-start=\"1093\" data-end=\"1096\"\u003eFollow with your favourite KEVIN.MURPHY shampoo and conditioner regimen after detoxing for targeted hydration, repair, or colour care.\u003c\/p\u003e\n\u003cp data-start=\"1232\" data-end=\"1447\"\u003e\u003cstrong\u003eWho’s it for:\u003c\/strong\u003e\u003cbr data-start=\"1245\" data-end=\"1248\"\u003e✔️ Hair overloaded with dry shampoo, styling products, or oils\u003cbr data-start=\"1310\" data-end=\"1313\"\u003e✔️ Oily scalps or hair exposed to hard water and chlorine\u003cbr data-start=\"1370\" data-end=\"1373\"\u003e✔️ Anyone wanting a clean slate before treatments or colour appointments\u003c\/p\u003e\n\u003cp data-start=\"1449\" data-end=\"1462\"\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col data-start=\"1464\" data-end=\"1755\"\u003e\n\u003cli data-section-id=\"1x9lepd\" data-start=\"1464\" data-end=\"1504\"\u003eWet hair thoroughly with warm water\u003c\/li\u003e\n\u003cli data-section-id=\"pn85ko\" data-start=\"1505\" data-end=\"1544\"\u003eApply shampoo to scalp and lengths\u003c\/li\u003e\n\u003cli data-section-id=\"x4njp3\" data-start=\"1545\" data-end=\"1609\"\u003eMassage gently through the hair and scalp without scrubbing\u003c\/li\u003e\n\u003cli data-section-id=\"u2g3k2\" data-start=\"1610\" data-end=\"1681\"\u003eLeave on for 1 minute to allow the detoxifying ingredients to work\u003c\/li\u003e\n\u003cli data-section-id=\"cr9zlh\" data-start=\"1682\" data-end=\"1755\"\u003eRinse thoroughly and follow with your preferred KEVIN.MURPHY regimen\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"1757\" data-end=\"2005\"\u003e\u003cstrong\u003eWhat’s inside:\u003c\/strong\u003e\u003cbr data-start=\"1771\" data-end=\"1774\"\u003eFruit-derived AHA’s help exfoliate away impurities and build-up while essential oils soothe and refresh the scalp. The clarifying formula detoxifies without stripping natural oils, leaving hair clean, balanced, and healthy-looking.\u003c\/p\u003e\n\u003cp data-start=\"2007\" data-end=\"2259\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eTips from Us:\u003c\/strong\u003e\u003cbr data-start=\"2020\" data-end=\"2023\"\u003e✔️ Use once weekly as a detox shampoo to remove hidden build-up and keep your hair feeling fresh and lightweight.\u003cbr data-start=\"2136\" data-end=\"2139\"\u003e✔️ Amazing before colour appointments — cleaner hair allows for more even colour results and better product performance.\u003c\/p\u003e","brand":"Elluca","offers":[{"title":"Default Title","offer_id":43271739998275,"sku":null,"price":51.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/1250\/1827\/files\/FY25_EVERGREEN_DETOX_MAXI.WASH_POST.webp?v=1778804367","url":"https:\/\/elluca.online\/products\/kevin-murphy-maxi-wash-250ml","provider":"Elluca","version":"1.0","type":"link"}