{"product_id":"kevin-murphy-free-hold-styling-paste-100g","title":"KEVIN.MURPHY Free.Hold Styling Paste 100g","description":"\u003cblockquote\u003e\n\u003cp data-start=\"0\" data-end=\"216\"\u003e\u003cstrong\u003eIs this product for you?\u003c\/strong\u003e\u003cbr data-start=\"24\" data-end=\"27\"\u003e• Short to medium hairstyles needing texture\u003cbr data-start=\"71\" data-end=\"74\"\u003e• Hair wanting flexible hold without stiffness\u003cbr data-start=\"120\" data-end=\"123\"\u003e• Anyone wanting natural shine and movement\u003cbr data-start=\"166\" data-end=\"169\"\u003e• Textured, messy, or lived-in styling lovers\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp data-start=\"218\" data-end=\"602\"\u003e\u003cstrong\u003eKEVIN.MURPHY FREE.HOLD\u003c\/strong\u003e\u003cbr data-start=\"240\" data-end=\"243\"\u003eCreate effortless texture and flexible control with FREE.HOLD — a medium-hold styling paste designed to add definition, movement, and natural shine without stiffness. Easy to work through the hair, this nourishing formula helps thicken and separate strands while antioxidant-rich ingredients and essential oils leave hair feeling soft, healthy, and touchable.\u003c\/p\u003e\n\u003cp data-start=\"604\" data-end=\"974\"\u003e\u003cstrong\u003eWhy we love it:\u003c\/strong\u003e\u003cbr data-start=\"619\" data-end=\"622\"\u003e✔️ Flexible Medium Hold – Keeps styles in place while maintaining movement\u003cbr data-start=\"696\" data-end=\"699\"\u003e✔️ Adds Texture \u0026amp; Separation – Perfect for lived-in or messy styles\u003cbr data-start=\"766\" data-end=\"769\"\u003e✔️ Natural Shine Finish – Leaves hair healthy-looking without greasiness\u003cbr data-start=\"841\" data-end=\"844\"\u003e✔️ Thickening Effect – Helps create fuller-looking texture and body\u003cbr data-start=\"911\" data-end=\"914\"\u003e✔️ Reworkable Styling – Easy to reshape throughout the day\u003c\/p\u003e\n\u003cp data-start=\"976\" data-end=\"1099\"\u003e\u003cstrong\u003ePerfect Pair:\u003c\/strong\u003e\u003cbr data-start=\"989\" data-end=\"992\"\u003eUse alongside your favourite KEVIN.MURPHY styling sprays or texture products for added definition and hold.\u003c\/p\u003e\n\u003cp data-start=\"1101\" data-end=\"1261\"\u003e\u003cstrong\u003eWho’s it for:\u003c\/strong\u003e\u003cbr data-start=\"1114\" data-end=\"1117\"\u003e✔️ Short to medium hairstyles\u003cbr data-start=\"1146\" data-end=\"1149\"\u003e✔️ Anyone wanting natural-looking texture and movement\u003cbr data-start=\"1203\" data-end=\"1206\"\u003e✔️ Hair needing flexible hold with softness and shine\u003c\/p\u003e\n\u003cp data-start=\"1263\" data-end=\"1276\"\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col data-start=\"1278\" data-end=\"1494\"\u003e\n\u003cli data-section-id=\"1tcruyw\" data-start=\"1278\" data-end=\"1316\"\u003eWarm a small amount between palms\u003c\/li\u003e\n\u003cli data-section-id=\"3npd6r\" data-start=\"1317\" data-end=\"1359\"\u003eApply evenly through damp or dry hair\u003c\/li\u003e\n\u003cli data-section-id=\"mv5sw7\" data-start=\"1360\" data-end=\"1421\"\u003eFocus on mid-lengths and ends for texture and separation\u003c\/li\u003e\n\u003cli data-section-id=\"10cqsra\" data-start=\"1422\" data-end=\"1453\"\u003eStyle and shape as desired\u003c\/li\u003e\n\u003cli data-section-id=\"1rs1jx8\" data-start=\"1454\" data-end=\"1494\"\u003eRework throughout the day if needed\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"1496\" data-end=\"1736\"\u003e\u003cstrong\u003eWhat’s inside:\u003c\/strong\u003e\u003cbr data-start=\"1510\" data-end=\"1513\"\u003eCarnauba Wax helps create texture, thickness, and flexible hold while nourishing ingredients and essential oils condition the hair and scalp. The lightweight formula delivers shine and movement without stiffness or flaking.\u003c\/p\u003e\n\u003cp data-start=\"1738\" data-end=\"1955\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eTips from Us:\u003c\/strong\u003e\u003cbr data-start=\"1751\" data-end=\"1754\"\u003e✔️ Use on dry hair for more texture and separation, or on damp hair for softer control and movement.\u003cbr data-start=\"1854\" data-end=\"1857\"\u003e✔️ Perfect for creating messy crops, textured waves, or lived-in styles that still feel touchable.\u003c\/p\u003e","brand":"Elluca","offers":[{"title":"Default Title","offer_id":43272056045635,"sku":null,"price":51.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/1250\/1827\/files\/large-FREE.HOLD100g.webp?v=1778811813","url":"https:\/\/elluca.online\/products\/kevin-murphy-free-hold-styling-paste-100g","provider":"Elluca","version":"1.0","type":"link"}